Why your unit economics should kill your business before it's even started by Dave Coghlan

When products and businesses can be spun up in a weekend, it can be easy to think you're onto the next big thing. But if you can't acquire customers for your new business profitably, then you've still just wasted a weekend. Marketing agency founder and business designer David Coghlan will walk you through why your customer unit economics are one of the most important and underestimated numbers for founders. With real world examples, an example of his own business idea that he killed based on unit economics plus he'll share 'The Worlds Best Spreadsheet' so you can understand how your unit economics will turn into cash in your pocket (or not) and whether you should spend a weekend building your next great idea.